How Subaru became the Apple of car manufacturers

Subaru sales growth compared

Subaru is killing it. Demand for Subarus is skyrocketing and the company is struggling to meet demand. The automaker's plants are at full capacity and its dealerships are asking for more inventory. According to Bloomberg, Subaru's profit margins are 9%, besting Toyota (8%) and BMW (7.2%). For a small automaker, that number is incredible. But… Continue reading How Subaru became the Apple of car manufacturers

Mann Engineering BRZ lowering springs (25mm) review

Subaru BRZ satin white pearl black wheels

  Disclosure: I won a set of Mann Engineering lowering springs from NorCal 86Drive end of summer raffle. I paid for installation and alignment. When it comes to modifying my Subaru BRZ, I'm relatively conservative. The car is so good from the factory, I don't want to mess up its handling and balance. When I won… Continue reading Mann Engineering BRZ lowering springs (25mm) review

Review: Grimmspeed lightweight crank pulley for BRZ and FR-S

Grimmspeed may be late to the lightweight crank pulley game but I'm glad it's finally out. When I saw the group buy thread on FT86club, I jumped on it immediately. So was it worth the wait? The Grimmspeed crank pulley isn't that much different from its competitors. It comes in a range of colors (I… Continue reading Review: Grimmspeed lightweight crank pulley for BRZ and FR-S

Review: Perrin inlet hose for Subaru BRZ and Scion FR-S

Perrin Performance BRZ FR-S GT86 inlet tube

  The Perrin inlet tube for the BRZ straddles the line between cosmetic and functionality for me. While Perrin and enthusiastic forum members would like you to believe this simple tube will add a few horsepower, the reality is less exciting as you'll probably not notice any performance increase. However, it does make the engine sound better.… Continue reading Review: Perrin inlet hose for Subaru BRZ and Scion FR-S

Diode Dynamics HP3 vs SMD5 LED bulb comparison and review

Diode Dynamics HP3 and SM5 LED bulbs side by side

I've been a fan of Diode Dynamics' LED bulbs ever since I replaced all my Subaru BRZ's bulbs with LEDs. They have excellent customer service and they stand behind their products with a great three year warranty. They recently introduced a couple new LED bulb to their line up, the HP3 and HP5. The HP3… Continue reading Diode Dynamics HP3 vs SMD5 LED bulb comparison and review

GrimmSpeed master cylinder brace review for Subaru BRZ and Scion FR-S

Grimmspeed MCB BRZ FRS header

  A master cylinder brace (MCB) is one of cheapest and noticeable modifications you can install on your car. But what is it and how exactly does it work? Basically, a MCB prevents the firewall from flexing and moving the master cylinder under hard braking. The master cylinder is responsible for changing your foot pressure into… Continue reading GrimmSpeed master cylinder brace review for Subaru BRZ and Scion FR-S

The BRZ and FR-S don’t need more power

SWP BRZ mountain road

A recently published report says that sales of the GT86 have been disappointing in Europe. According to Toyota's European Vice President of Research and Development, Gerald Killman, this is what's holding back the evolution of the GT86 and FR-S in the States. Jalopnik editor, Doug Demuro, thinks the only way for the car to sell better… Continue reading The BRZ and FR-S don’t need more power